Job Description

This range is provided by Genstore AI. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $200,000.00/yr

About Genstore.ai

Genstore.ai is reinventing commerce with the worlds first AI Agent Team for entrepreneurs product research, creative, customer service, operations, analytics, and marketing agents working 24/7 to build and run your store. We are a wellfunded, fastgrowing startup backed by industry leaders. Our mission is simple:

• To make running an online store effortless by providing every seller with an AI Agent Team that operates and optimizes their business 24/7.

With Genstore, anyone can turn a product idea into a fully operational online store in minutes powered by AI agents. Were building the new operating system for entrepreneurship.

Role Overview

Were looking for a GTM & Growth Lead who will own and lead Genstores gotomarket and growth strategy endtoend. Youll be the point person responsible for how Genstore shows up in the world: how we launch, where we show up, who talks about us, and how fast we grow. You live and breathe social platforms, understand influencer and creator ecosystems, and know how to market AInative products to modern founders, sellers, and creators. Youll start as a handson leader (rolling up your sleeves on content, campaigns, and creator programs) and over time build and lead a small but highimpact growth team as we scale. This role blends GTM strategy, social and influencerled growth, community, and experimentation.

What Youll Do

• Lead Genstores GTM & growth strategy across social, creator, influencer, and community channels.
• Own the endtoend GTM playbook from early beta launches to scaled public rollouts.
• Design and lead creator and influencer programs (from microcreators to larger partnerships) that drive awareness, installs, and usage.
• Own social presence and narrative across TikTok, Instagram, YouTube, X, Reddit, and LinkedIn.
• Craft and oversee viralready content that showcases how AI agents can run a store endtoend.
• Build and lead our early adopter and community motion (Discord, Reddit, private founder groups, waitlists, live sessions, challenges).
• Partner with Product, Data, and Founders to define growth loops, share loops, and retention strategies.
• Lead crossfunctional launch planning (positioning, landing pages, social, creator briefs, PR hooks, launch calendars).
• Set, track, and report on key growth metrics (activation, retention, CAC, LTV, virality, referral) and refine strategy based on insights.
• Over time, hire and lead a small team across growth, community, and/or social as scale requires.

What Were Looking For

• 57 years of experience in GTM, growth, or marketing at fastmoving startups (ideally in AI, ecommerce, creator tools, or consumer apps).
• Proven track record leading growth initiatives or owning GTM for new product launches.
• Deep understanding of social platforms, creator culture, and influencer marketing you know how to find, pitch, and scale with creators.
• Experience marketing AInative or tech products to nontechnical audiences.
• Strong storytelling skills able to turn complex AI and automation into simple, compelling narratives.
• Datadriven and experimentobsessed: you design tests, measure impact, and double down on what works.
• Comfortable leading crossfunctional workstreams and influencing stakeholders.
• Handson with content and growth tools (e.g., CapCut, Figma/Canva, Notion, HeyGen, analytics dashboards).
• Bonus: experience in ecommerce, DTC, TikTok Shop ecosystems, or running ambassador/affiliate programs; can understand/speak in Mandarin.

Why Join Genstore

• Take full ownership of GTM & growth for a categorydefining AI commerce product.
• Join a wellfunded, hypergrowth startup with the ambition and backing to build something big.
• Work directly with the founding team and shape the next chapters of Genstores story.
• Build and lead your own team as the company and product scale.
• Competitive compensation, meaningful equity, and significant room for career growth.

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Marketing

Industry

Technology, Information and Internet

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