Job Description

About the Role

Summit Sothebys International Realty is seeking a dynamic and strategic Social Media Manager to help in the expansion of our in-house advertising agencys social media presence. This individual will be responsible for managing and growing the brands social media, including an expansion into new platforms. The ideal candidate is both a strategic thinker and a hands-on content creator who thrives in a fast-paced, creative environment.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute a comprehensive social media strategy for the brand, with a strong focus on video and emerging platforms.
• Oversee the creation and management of engaging, high-quality content across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Lead organic and paid social media initiatives to enhance brand visibility, engagement, and lead generation.
• Ensure content aligns with brand identity and the luxury real estate market.
• Establish KPIs and track performance metrics to optimize social media strategies

• Provide ongoing training and best practices to enhance the brand social media presence.
• Foster a collaborative, innovative, and data-driven team culture.

Content Creation & Brand Storytelling

• Stay ahead of trends and industry best practices to create cutting-edge, engaging content.
• Be comfortable both behind the camera and in the creative process, producing video and visual content that resonates with target audiences.
• Work closely with internal teams to craft compelling brand narratives and advisor marketing campaigns.

Collaboration & Growth

• Partner with the leadership team to ensure a cohesive brand presence across digital channels.
• Manage relationships with external vendors and agency partners as needed.

What You Bring

Qualifications & Experience

• Bachelors degree in Marketing, Communications, Digital Media, or a related field.
• 3-5+ years of experience in social media management, digital marketing, or content strategy
• Proven success in video content creation and strategy, including short-form video production.
• Experience managing paid social media campaigns and working with advertising platforms (Meta Ads, TikTok Ads, etc.).
• Strong understanding of luxury branding, influencer marketing, and audience engagement strategies.
• Ability to analyze data and adjust strategies to maximize ROI.

Skills & Attributes

• Creative mindset with a passion for social media trends and innovation.
• Excellent written and visual storytelling abilities.
• Experience working in real estate, luxury, or lifestyle brands is a plus.
• Ability to multitask, prioritize, and execute in a fast-paced environment.

Why Join Us?

• Be part of a prestigious, globally recognized brand in luxury real estate.
• Be part of a talented team in an innovative in-house agency.
• Have the opportunity to shape and expand a new offering, making a direct impact on the brands success.
• Enjoy a collaborative and dynamic work culture with room for growth and creativity.

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