Job Description

NOTE: Applications without online portfolios inclusive of reels, TikTok samples, and/or on-camera work, will not be considered.

EF Go Ahead Tours is looking for a creative, scroll-stopping Social Media and Content Producer to join our Marketing team. This role will report to Go Ahead’s Senior Social Media Manager as part of our Growth group. Your mission? To bring our brand to life on every feed, capturing attention with bold, authentic content that sparks engagement, drives brand affinity, and inspires people to see the world.

The ideal candidate will have a passion for storytelling through photos and video as well as the technical skills to produce and edit content that stands out in fast-moving feeds. Your work will focus primarily on Instagram, YouTube, Facebook and TikTok, with an emphasis on video and opportunities to expand into other formats and platforms. Your content will help prospective travelers dream, plan, and ultimately book life-changing trips.

You will:

• Concept, pitch, and shoot compelling social content-leveraging exceptional video and photo editing skills to deliver high-impact, polished work that’s on brand and on time.
• Elevate video with music, graphics, and text that evoke emotion, creating content that’s memorable and tailored to each platform.
• Craft captions, headlines and CTAs that spark action, driving conversations (and conversions)
• Capture content from around the globe. Your camera (and your creativity) will take you from the streets of Boston to the mountains of Switzerland.
• Showcase the magic of the on-tour experience, highlighting the unique experiences, stories and moments that make Go Ahead Tours different.
• Confidently step in front of the camera as on-screen talent, bringing both your personality and our brand to life in authentic, relatable ways.
• Leverage exceptional interpersonal skills to build rapport and enthusiastically recruit team members and customers as on-screen talent.
• Stay on the pulse of platform trends, editing styles, AI tools, and algorithm shifts to keep content competitive and relevant.
• Develop and pitch weekly content plans, incorporating both original concepts as well as trending themes (trendjacking).
• Translate tentpole campaign concepts into engaging, platform-native executions
• Help bring our content to life after posting, jumping into comments and conversations with an authentic, on-brand voice that keeps our community engaged.
• Track performance KPIs, dig into the analytics, share insights, and evolve content based on what’s working-and what’s not.
• Keep our asset library organized and ready to fuel future content creation.

You have:

• 3-5 years of experience producing and editing social content, ideally for a consumer-facing brand or agency.
• Exceptional editing skills, with a keen eye for pacing and storytelling that makes people feel something.
• Proven ability to create engaging, on-brand content that drives views, shares, and audience engagement.
• Strong on-camera presence, able to authentically represent both yourself and our brand.
• Proficiency with Adobe Premiere Pro (After Effects skills a plus) and experience filming with Sony FX3 cameras or smartphones in a professional context.
• Experience with Later, Sprout, and/or other social scheduling and reporting tools.
• Ability to spot and jump on trends, translating them into fresh, original content that makes the brand stand out in the feed.
• The ability to experiment creatively while staying true to brand guidelines.
• Strong collaboration and communication skills; you’re as comfortable brainstorming with a team as you are filming solo.
• Proactive, solutions-focused mindset with the ability to meet deadlines and keep cool in a fast-paced, ever-changing environment.
• A love of travel and ability to travel up to 35% of the time to capture content in amazing places around the globe.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• Compensation for this role is $75,000/year

About EF World Journeys

At EF World Journeys, we believe the best way to learn about the world is to experience it, and we strive to help as many people as possible do just that. Through our culturally immersive group travel programs, EF Adventures, EF Ultimate Break and EF Go Ahead Tours, we lead guided tours that make travel easy and fun, empowering travelers of all ages to experience something beyond the ordinary. If you share this passion, then we invite you to come open the world with us!

About EF Education First

Some companies are in the Business of Technology.
Others are in the Business of Finance....Sports...Or Soft Drinks.
At EF, we're in a different kind of Business.
One that's a little less tangible, and a lot more important.
Because our Business, what we make, makes everything else possible.
We're in the Business of Understanding.
Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it - Building greater understanding, breaking down barriers, and creating a better world...that makes all the difference.

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