SEM (Search Engine Marketing) Product Manager Mountain View, California, United States Overview NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech. We are a Great Place to Work-certified company with a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale. If you’re a Dreamer, a Builder, an Innovator, we’d love to hear from you! Responsibilities Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic. Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance. Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR. Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making. Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies. Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.). Requirements Bachelor’s degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a recognized institution (top university preferred). 3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns. Hands-on experience with Google Ads, Bing Ads, and other major search platforms. Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio). Excellent communication skills and ability to collaborate cross-functionally. Nice to Have Experience running SEM campaigns in international markets, with multi-regional execution knowledge. Familiarity with attribution and analytics tools (Google Analytics, AppsFlyer, Adjust, Branch). Demonstrated success in improving ROI and reducing acquisition costs in paid search. Understanding of how SEM and SEO work together to drive sustainable growth. Hands-on experience exploring SEM acquisition strategies for AI products. Compensation and Benefits The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Apply for this job Interested in building your career at NewsBreak? Apply and join our team. This page collects standard applicant information and may include voluntary self-identification sections in compliance with EEO requirements. Voluntary Self-Identification and EEO NewsBreak is an equal opportunity employer. We do not discriminate on any protected status. Voluntary self-identification sections may be included for government reporting purposes under applicable laws. Any information provided is confidential and used solely for compliance reporting. Details and forms are typically provided during the application process. #J-18808-Ljbffr NewsBreak
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