Overview Performance Marketing Manager, Paid Search Reporting to the Head of Growth Marketing, the Performance Marketing Manager, Paid Search will own the SEM strategy and execution end-to-end. This is a high-impact role responsible for driving trial volume and paid subscriptions efficiently, optimizing performance across multiple geographies, testing new opportunities, and scaling paid search as a core acquisition channel. Responsibilities Independently manage and scale Google and Microsoft Ads (Search, Performance Max, etc.) to drive LTV : CAC targets. This role will own paid search strategy, optimization, experimentation, and reporting Optimize account structure, bidding strategies, ad copy, and landing page funnels across core regions (US, EMEA, APAC, RoW) Run A / B and multivariate tests across creative, audiences, and user experience Analyze campaign performance daily and share actionable insights with the broader team Own media planning and performance forecasting for paid search, including regional pacing and trial contribution Collaborate closely with the lifecycle, product marketing, and design teams to align messaging and drive cohesive user journeys from ad click to conversion Continuously research and evaluate new channels, features (e.g., AI-driven bidding), and betas within Google and Microsoft to stay ahead of platform changes Qualifications 4–6+ years of hands-on paid search experience in a B2C or SaaS environment Proven track record of managing $500K-$1M+ / mo budgets efficiently Deep expertise in Google Ads, with strong working knowledge of GA4 and GTM Experience optimizing toward downstream metrics like CAC, trial-to-sub conversion, or LTV : CAC Strong analytical skills; comfortable using tools like Looker, Mode, Excel, etc. to pull and interpret data Located in or willing to overlap with the Pacific Time Zone (role is fully remote) Ideal candidate You're empathetic and collaborative, with a genuine desire to understand the user and the business You're innately curious and love asking "why" to uncover the root of performance trends You're energized by owning a performance channel end-to-end You love running experiments and using data to prioritize what to scale You're scrappy and solution-oriented in a startup environment You stay current on platform updates, bidding strategies, and creative best practices Benefits Flexible Time-Off & Remote Work Health Insurance 100% employer-paid Medical, Dental, and Vision coverage for employees; 60–65% coverage for dependents. Retirement Plan Comprehensive 401(k) program. Savings Accounts Flexible Spending Account (FSA) and Health Savings Account (HSA) options available. Equity Compensation Competitive equity package with a 4-year vesting schedule. Life, AD&D, and Disability Insurance Coverage provided where applicable. Parental Leave Inclusive leave for birthing and non-birthing parents; policies vary by state. Volunteer Time Off (VTO) Paid day off to support a nonprofit or community cause. We are happy to share the set target salary range for the seniority level outlined in all of our job descriptions. Candidates should keep in mind that the final offer will depend on multiple factors such as your experience, geographic location, overall compensation, and prevailing market rates. Remote - USA Pay Range
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