Job Description

Parsec Technologies, Inc. is a leading American antenna manufacturer of high performance, ruggedized antennas for public safety, enterprise, and private cellular.

Role Overview

The Director of Marketing and Communications is a pivotal organizational role responsible for shaping and executing strategic and integrated brand messaging for all external marketing outreach. Additionally, this role will operate as part of our sales enablement team to create sales and training materials for our salespeople and sales partners on the pertinent RF capabilities of Parsec antennas. The ideal candidate will possess dynamic business ideas, exceptional writing skills along with a strong background in business and marketing leadership. The Director of Marketing and Communications will manage the Parsec marketing team, and report directly to the CEO.

Key Responsibilities:

• Translate Parsec's brand strategy into actionable, relevant, and differentiated strategy and brand positioning.
• Conduct industry and competitor research to identify trends and opportunities.
• Analyze data to provide actionable insights for campaigns and product positioning.
• Plan and track marketing campaigns, focusing on audience segmentation.
• Analyze campaign performance to improve engagement and optimize results.
• Manage website updates, new product introductions and security protocols for website.
• SEO and Google Analytics tracking.
• Work closely with product team to align messaging with product launches and updates.
• Lead marketing efforts related to trade shows, conferences, and webinars.
• Oversee design of promotional materials and coordinate pre and post event follow up campaigns.
• Oversee and create training materials for internal teams, such as how-to guides and quick reference sheets as marketing tools.
• Continually analyze competitor campaigns and strategies to identify gaps and opportunities.

Required Qualifications

• Must possess a bachelors and/or master’s degree in business , communications or marketing.
• Proven experience as a high-level communicator for business professionals.
• Must be a self-guided and motivated team member.
• Must provide examples of past work campaigns.
• Demonstrated ability to write compelling content tailored for diverse audiences.
• Experience in managing media relations and conducting effective public speaking engagements.
• Must have experience with AI creative programs and video creation.
• Excellent interpersonal skills with the ability to communicate effectively across all levels of the organization.
• Up to 50% travel monthly.
• This is an in-person role. Must be in commuting distance to Plano, TX.

This role offers an exciting opportunity for a team player who is interested in making significant impacts in the wireless industry via the Parsec antenna team for years to come.

***NO MOONLIGHTING ALLOWED***

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

· 8 hour shift

· Monday to Friday

Work Location: In person

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